Copywriting: Storytelling for Business Dividends

People love storytelling.

It’s the reason housewives watch Soaps, Netflix gets binged, and kids plead for fairy-tales.

I know what you’re thinking: In the age of Instagram and Snapchat isn’t it the visual that counts?

Visuals, while also effective, won’t keep an audience on the edge of their seat waiting to find out what happens next.

That takes written storytelling.

The staggering success of Stephen King and J.K. Rowling offers proof of this.

So what story is your business telling?

If you’re nervously looking at your shoes right now there’s a good chance that it isn’t saying much!

Luckily there’s a solution.

Whether it’s composing a press release, penning a commercial script, or crafting social media content, copywriting illustrates to your customers who your brand is and why they should care… and when it’s done effectively it keeps them begging for more.

The approach works so well because people are already conditioned, through centuries of literature and oral tradition, to respond well to effective storytelling.

In fact it’s thanks to this rich tradition that reading and writing will never become outdated.

Audiences will always crave the experiential quality of a well written story– no matter the length.

Copywriting satisfies this craving in ways that are unconventionally commercial.

Here’s a pair of examples:

  • The scripted drama in a Coke commercial causes you to believe that the soda embodies “happiness.”

  • The bold buzzwords in a Nike print ad convince you that the brand encapsulates the apex of athletic achievement.

There are endless others, but what they all have in common is effective storytelling.

So again: What story is your business telling?

If you’re not sure we should talk!





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